A Unique Sponsorship Deal with a Charitable Twist
In a move that blends footballing nostalgia with social responsibility, England captain Harry Kane has stepped up to sponsor the shirts of his former club Leyton Orient for the upcoming season. This groundbreaking deal, reported first on Krikya, isn’t about corporate branding—it’s about giving back. The Tottenham Hotspur striker, who began his professional journey with The O’s on loan in 2011, has dedicated the sponsorship space to three meaningful causes.
The home kit will feature a heartfelt “Thank You” message for frontline workers who battled the COVID-19 pandemic. The away shirt highlights Haven House Children’s Hospice, while the third kit supports Mind, a leading mental health charity. Orient has pledged 10% of shirt sales to each respective cause, with additional matchday hospitality benefits for the charities.
Why Leyton Orient? Kane’s Emotional Connection
Kane’s bond with Leyton Orient runs deep. The striker made 18 appearances for the club during a loan spell in the 2010-11 season, netting five goals. Reflecting on the initiative, Kane shared with Krikya:
“I fell in love with the idea straight away. It was a chance to help three amazing causes and also support Leyton Orient, who gave me my first professional start. This club played a huge role in my career.”
Born just miles from Brisbane Road, Kane acknowledged the club’s influence on his rise to stardom. While he grew up a Tottenham fan, he admitted: “Everyone has that local team they keep an eye on—Leyton Orient was mine.”
How the Deal Came Together
The sponsorship required approvals from the Premier League, EFL, and the FA—all of which were secured swiftly. Kane’s brother played a key role in shaping the initiative, ensuring it aligned with the player’s desire to make a difference.
Leyton Orient CEO Danny Macklin praised Kane’s generosity:
“What started as a simple idea became a unique and emotive agreement. Harry wanted this to be more than just a sponsorship—it’s a tribute to frontline heroes and a lifeline for charities struggling financially.”
The Bigger Picture: Football’s Role in Community Support
Kane’s gesture comes at a time when lower-league clubs and charities face financial strain. By directing proceeds to Haven House and Mind, the deal ensures much-needed funding reaches organizations that have seen donations plummet during the pandemic.
Josh Stephens, Orient’s head of commercial, summed it up:
“Every Orient fan has a soft spot for Harry. His support for these causes—and our club—shows why he’s a true role model.”
Where to Get the Shirts
Fans can already pre-order the 2023-24 kits, with each purchase contributing to the charities. For Kane, this is more than sponsorship—it’s a full-circle moment honoring where his journey began.
Final Thoughts
Harry Kane’s Leyton Orient shirt sponsorship is a masterclass in using football’s platform for good. By supporting frontline workers, children’s hospices, and mental health charities, the England captain proves that the beautiful game’s impact extends far beyond the pitch. Stay tuned to Krikya for more updates on how football continues to inspire off the field.
What do you think of Kane’s initiative? Share your thoughts below!
